Chief Marketing Officer
Mickey brings over 15 years of extensive experience in brand strategy, digital marketing, and customer experience, primarily within the healthcare sector. He joins us from MB2 Dental in Dallas, TX, where he has served as Executive Vice President of Marketing since December 2018. In this role, he led transformative marketing strategies for a rapidly growing network, leveraging innovative approaches to foster meaningful connections with providers and clients alike. During his tenure, MB2 grew from 100 locations to over 750, reflecting the impact of his leadership in driving organizational growth.
Prior to MB2, Mickey was Director of Brand Marketing at DexYP/Thryv, where he spearheaded efforts to enhance customer engagement through brand development and communications.
Mickey holds a Master of Science in Communications and a Bachelor of Arts in Telecommunications, both from Indiana University in Bloomington.
Outside of work, Mickey enjoys spending time with his wife, Lauren, and their two children. We look forward to welcoming them into the VPP family as well!
Please join me in extending a warm welcome to Mickey as he embarks on this exciting journey with us. Let’s work together to make his transition smooth and his experience at VPP exceptional.
